Companies may look to cash in on the upcoming mobile market rather than invest millions in video games. Will it work though? Monopoly – the game – has had a long and complicated pedigree. It first gained traction in the 1930s, partially stimulated by a need to escape from the economic woes of the depression. If it has an equivalent today it is Farmville, available on the social website Facebook, which claims an astonishing 74 million regular users. It is the most successful of a number of similar games on Facebook which are themselves part of a wider boom in gaming during the recession.